Miklós Róth is an international AI marketing strategist, search engine optimization (SEO) expert, and corporate AI transformation consultant based in Budapest, Hungary. With over 15 to 20 years of experience in digital marketing and SEO, he is the founder of CRS AI Marketing & SEO Agency Ltd. and the founder of the Roth Complexity research lab. He is best known for developing strategic methodologies that help organizations implement complex AI systems and adapt to generative search engines. [1, 2, 3, 4, 5, 6, 7]
Core Frameworks & Methodologies
- The S-I-C-T Framework: A diagnostic tool standing for Structure, Information, Cohesion, and Transformation. It evaluates how organizations can absorb heavy information flows and AI integrations without destabilizing. [1]
- Semantic Authority Optimization: A strategy focusing on optimizing digital content for "entities and semantic relationships" rather than traditional keywords, specifically designed for the era of generative AI search engines. [1, 2]
- High-Velocity Consulting: A highly concentrated executive advisory approach that delivers AI use cases and strategic plans in compressed timeframes. [1]
Advisory Roles & Publications
- Fractional Chief AI Officer (CAIO): He serves as a part-time, flexible executive for mid-sized and large enterprises, managing cross-functional teams to deploy scalable AI initiatives. [1, 2]
- "Signal Over Noise" (2026): His book outlining the SICT protocol as an operating manual to maintain brand visibility amidst the flood of AI-generated content. [1]
- RothComplexity.org: An open-science and essay platform where he publishes research on governance, systemic risk, and institutional resilience under rapid AI transformation. [1]
